Sometimes great ideas end up in the graveyard — but this one deserved a better send-off. In 2025, we dreamed up a plan with Dove to flip the script on how kids see themselves in one of the most permanent places their image ever lives: the school yearbook. Lately, over-edited, picture-perfect yearbook photos have been trending, and we wanted to hit pause on that. Instead of polished perfection, this idea celebrated the real stuff — freckles, scars, birthmarks, dimples — all the little details that make each kid one-of-a-kind.