Boo! To celebrate the most mischievous season of the year, we worked with Sour Patch Kids and KITH Treats to create a limited edition capsule collection and Halloween-inspired menu of ice cream specials featuring Sour Patch Kids’ most iconic sour-then-sweet flavors.
To announce the partnership, we teamed up with MAKE Studio to create a batty video full of playful tricks and treats.
The launch video became the most-viewed video in Kith Treats’ Instagram history, amassing over 1 million impressions through a dedicated digital campaign on @kithtreats and Founder Ronnie Fieg’s personal accounts.
ECD: Joana Plautz
Art Director: Me
Copywriter: Hannah Dezen
Store takeover
The Kith Treats Dumbo and Miami Design District locations hosted exclusive takeovers featuring four limited-time Sour Patch Kids specials. Each sour-then-sweet item was amplified by an infusion of Kith Treats’ signature ice cream, and available across Kith Treats’ signature formats: The Ice Cream Swirl, The Chiller and The Creamsicle.
Apparel
To celebrate the lovable mischief of Sour Patch Kids, Kith Treats created a co-branded capsule collection featuring an assortment of Kith’s signature heavyweights, classic tees and headwear. Following the launch, over 50% of the collection sold out within minutes online.
The collab’s centerpiece was a limited edition, co-branded two-pound box containing a deliciously spooky Halloween blend of Grape and Orange-flavored Sour Patch Kids.
