Ahead of the launch of Netflix limited series Griselda starring Sofia Vergara, audiences wanted to know: who was Griselda?

She was a wife, a mother and the original cocaine Queenpin of Miami. So, to promote the series premiere, we took over Miami with a goldrush.

We ruled the water ways with a barge activation that caught the eyes of people all over the city. Simultaneously, we had a truck on the streets that made drops in Miami’s hottest areas and passed out gold bars that promoted the new Netflix series. This activation turned the heads of many and brought excitement for the series premiere.