Sour Patch Kith
Boo! To celebrate the most mischievous season of the year, we worked with Sour Patch Kids and KITH Treats to create a limited edition capsule collection and Halloween-inspired menu of ice cream specials featuring Sour Patch Kids’ most iconic sour-then-sweet flavors.
To announce the partnership, we teamed up with MAKE Studio to create a batty video full of playful tricks and treats.
The launch video became the most-viewed video in Kith Treats’ Instagram history, amassing over 1 million impressions through a dedicated digital campaign on @kithtreats and Founder Ronnie Fieg’s personal accounts.
Copywriter: Hannah Dezen
We started with a fun and mischievous OLV to introduce this exciting collaboration. We took our vision from the storyboard above, to the film below.
Store takeover
The Kith Treats Dumbo and Miami Design District locations hosted exclusive takeovers featuring four limited-time Sour Patch Kids specials. Each sour-then-sweet item was amplified by an infusion of Kith Treats’ signature ice cream, and available across Kith Treats’ signature formats: The Ice Cream Swirl, The Chiller and The Creamsicle.
Apparel
To celebrate the lovable mischief of Sour Patch Kids, Kith Treats created a co-branded capsule collection featuring an assortment of Kith’s signature heavyweights, classic tees and headwear. Following the launch, over 50% of the collection sold out within minutes online.
The collab’s centerpiece was a limited edition, co-branded two-pound box containing a deliciously spooky Halloween blend of Grape and Orange-flavored Sour Patch Kids.
